For the first time, WrestleMania was streamed on mobile devices via the WWE app and on Xbox Live. Partly due to increased ticket prices, WWE also set a first-day revenue record of more than $10 million, which topped WrestleMania XXVIII's previous record of $6.3 million. Tickets went on sale on November 10, 2012, during which WWE set a first-day sales record of 52,029 tickets, beating the WrestleMania X8 record of 51,620 tickets. Additionally, six electric furnaces were plumbed underneath the ring and vented into the ring posts to supply warm air. To combat this, WWE added a heater that was hanging above the ring. The event was the fifth WrestleMania to be held outdoors (after IX, XXIV, XXVI, and XXVIII), but the first to be held outdoors in a cold-weather city. It was the third WrestleMania held in the state of New Jersey after WrestleMania IV and V, both of which were held at Boardwalk Hall in Atlantic City. This was the fifth WrestleMania in the New York metropolitan area WrestleMania I, X, and XX were held at Madison Square Garden, and a portion of WrestleMania 2 was held at Nassau Coliseum. WrestleMania 29, promoted as WrestleMania NY/NJ, was scheduled to be held on April 7, 2013, at MetLife Stadium in East Rutherford, New Jersey. The event has been described as the Super Bowl of sports entertainment. It was the first of WWE's original four pay-per-views, which includes Royal Rumble, SummerSlam, and Survivor Series, referred to as the "Big Four".
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It is the longest-running professional wrestling event in history and is held annually between mid-March to mid-April. WrestleMania is considered WWE's flagship pay-per-view (PPV) event, having first been held in 1985. WrestleMania 29 was a commercial success it drew 80,676 fans, which became the third highest attended event in the history of WWE after WrestleMania 32 and WrestleMania III, and it became the highest grossing live event in WWE history, grossing $72 million. Due to that, this was the last WrestleMania to feature two world titles until WrestleMania 33 in 2017. Also, Alberto Del Rio retained the World Heavyweight Championship against Jack Swagger in the title's final defense at WrestleMania, as it was unified with the WWE Championship in December 2013. In the penultimate match, Triple H defeated Brock Lesnar in a No Holds Barred match had Triple H lost, he would have retired. Other prominent matches included The Undertaker defeating CM Punk, concluding a storyline revolving around Paul Bearer's death and The Undertaker's WrestleMania undefeated streak. John Cena vs The Rock was also the first match to main event WrestleMania back-to-back since Bret Hart vs Yokozuna at WrestleMania IX and WrestleMania X. In the main event, John Cena defeated The Rock to win his record eleventh WWE Championship, as well as avenging his loss to The Rock in the main event of WrestleMania XXVIII. Nine professional wrestling matches were contested at the event, with one match contested on the Pre-Show. It took place on April 7, 2013, at MetLife Stadium in East Rutherford, New Jersey. WrestleMania 29 (billed in print ads as WrestleMania NY/NJ) was the 29th annual WrestleMania professional wrestling pay-per-view (PPV) event produced by WWE. Promotional poster featuring The Rock and John Cena
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